In a world overflowing with skincare trends, it’s easy to feel overwhelmed by conflicting advice and miracle products that promise everything. But ask any dermatologist, and they’ll tell you the truth: glowing, healthy skin starts with a few simple habits — done consistently and correctly.

Here are four timeless skincare rules every beauty lover should follow. Whether you're just starting your skincare journey or refining an established routine, these essentials never go out of style.

1. Moisturising Is Non-Negotiable

If there's one universal truth in skincare, it's this: hydrated skin is healthy skin. Moisturisers do more than just make your face feel soft — they strengthen the skin barrier, prevent water loss, and protect against environmental stressors like pollution, air conditioning, and UV damage.

Top tip: Look for moisturisers with hyaluronic acid, ceramides, squalane, or glycerin. These ingredients help draw moisture into the skin and lock it in.

Whether your skin is dry, oily, or somewhere in between, never skip this step — even in summer. Light gel formulas work wonders for oily skin, while rich creams nourish dry or mature skin types.

2. Cleanse Gently, Twice a Day

It might sound obvious, but gentle cleansing is often overlooked. Harsh soaps or over-washing can strip the skin of its natural oils, leaving it tight, dry, or irritated.

A proper cleanse removes makeup, sunscreen, excess oil, and pollution particles that build up throughout the day — without compromising your skin’s natural balance.

Morning & evening: Cleanse in the morning to refresh your skin and prepare it for the day. Cleanse again in the evening to remove everything your skin has faced throughout the day — yes, even if you didn’t wear makeup.

Pro tip: Use lukewarm water and a gentle, pH-balanced cleanser. If your skin feels squeaky clean — it’s probably too harsh.

3. Never, Ever Skip Sunscreen

Think sunscreen is just for beach days? Think again.

UV rays are the #1 cause of premature ageing, sun spots, and uneven skin tone. And yes — they can damage your skin even on cloudy days, through windows, and all year round.

Use daily: Apply a broad-spectrum SPF 30 or higher every single morning, rain or shine. If you're spending the day outside, reapply every 2 hours.

Make it a habit: Many modern SPFs feel like skincare or makeup primers — lightweight, invisible, and comfortable for daily wear.

Sunscreen isn’t just protection — it’s the best anti-aging product you’ll ever use.

4. Exfoliate — But Don’t Overdo It

Exfoliation is key to brighter, smoother skin. It helps slough off dead skin cells, unclog pores, and promote cell turnover. But the golden rule? Less is more.

Too much exfoliation can damage your skin barrier, leading to redness, sensitivity, or breakouts — the very problems you're trying to solve.

Choose the right type:

AHAs (like glycolic or lactic acid) work well for dull or dry skin.
BHAs (like salicylic acid) are perfect for oily or acne-prone skin.
Enzyme exfoliants are ideal for sensitive skin types.

Frequency: Once or twice a week is usually enough. If you’re using other active ingredients (like retinol or vitamin C), be even more cautious.

At MyLondon Beauty, we believe that skincare doesn’t have to be complicated — just consistent. Focus on hydration, cleansing, protection, and gentle renewal, and you’ll be surprised how quickly your skin begins to transform.