The irony of the “no makeup” makeup look? It actually requires… makeup. But here’s the twist: it’s not about how muchyou apply, but how you apply it. We’re going for fresh, glowing, and believable — not flat, cakey or overly contoured.
Whether you’re running errands in Camden or grabbing a flat white on Portobello Road, this look is about subtle enhancement. And yes, it works for everyone.
Step 1: Start with skin, not product
Good skin is the foundation of this look — literally. Exfoliate regularly and hydrate well before applying anything. Use a lightweight moisturiser with a soft glow (like Embryolisse or Glossier Priming Moisturizer).
Step 2: Choose a skin tint or sheer base
Ditch the heavy foundation. Opt for skin tints, BB creams or serum-like formulas that let your real skin show through. Apply with fingers or a damp sponge.
London pick: Rare Beauty’s Positive Light Tinted Moisturizer — it’s basically real skin in a tube.
Step 3: Go strategic with concealer
Only cover what needs to be covered: under-eye circles, around the nose, or a rogue blemish. Use a light hand and blend like it’s your job.
Step 4: Cream blush is your MVP
Nothing says "alive and thriving" like a dab of cream blush on the apples of your cheeks. It mimics the kind of glow you get from walking over Waterloo Bridge on a breezy morning.
Step 5: Groom those brows (but don’t overdo it)
Skip heavy pomades and reach for a tinted brow gel or pencil. Brush upwards and fill in only where needed. The goal: polished but still your brows.
Step 6: Tightline instead of eyeliner
Instead of graphic liner, smudge a dark brown pencil just between your top lashes. It makes your eyes pop subtly — especially when paired with one coat of mascara.
Step 7: A hint of balm or tint on the lips
Finish with a tinted lip balm or cream lipstick dabbed on and blended with your finger. Think: just-kissed colour with no hard edges.
Final Tip: Embrace the imperfection
Don’t aim for perfection — aim for “you, but better.” The beauty of the no makeup makeup look is its honesty. It celebrates skin texture, freckles, and your natural glow. And that’s always on trend.
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